Client: Jessica Reyes
Business Name: Reyes Organic Beauty
Location: Orange Walk District
SBDCBelize Advisor: Marty Lopez
Reyes Organic Beauty, founded by Jessica Reyes, is a proud Belizean business dedicated to producing all-natural, organic handmade beauty products. What began as a small passion project has grown into a trusted brand featuring products like baby powder, castor oil, herbal soaps, body oils, and a growing line of skincare essentials.
Jessica’s journey with SBDCBelize began in 2020 when she reached out for support to expand her vision. With guidance from her advisor, Marty Lopez, she accessed a range of business development services including:
- Business registration & formalization
- Business plan development
- Participation in the National MSME Roadshow Pitch, where she emerged as a competition winner
- Targeted training in trade and business expansion
With this foundation in place, Reyes Organic Beauty saw remarkable growth:
✅ Sales increased by over 120% between 2022 and 2023
✅ Distribution expanded to BNE, San Pedro, and Belize City retail outlets
✅ The product line diversified to include Baby Vicks, Razor Oil, Rosemary Shampoo, Sugar Scrubs, Lip Balm, and more
Through SBDCBelize’s support, Jessica also accessed funding via the Dare to Dream Big Entrepreneur Pitch Competition (organized by BNE), which allowed her to scale up production, invest in herbal oils and packaging supplies, and introduce new offerings.
Most recently, Jessica was awarded funding under the Exporting Category of the Belize Enterprise Empowerment Project (BEEP). This grant will support trademark registration, product certifications and lab testing for top-selling items, and participation in additional trainings to strengthen her export readiness.
Jessica now plans to expand her production facility—solidifying Reyes Organic Beauty as a rising brand in Belize’s natural products sector. Her success is a powerful example of what’s possible when passion meets the right support. Reyes Organic Beauty stands as a testament to how Belizean MSMEs can achieve national impact and international potential with strategic guidance and entrepreneurial spirit.
